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The Society provides a forum for executives to discover better ways to increase the visibility, transparency, and value of intangible assets. These assets comprise 70% of the average company's value.
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Current Event The Society continues its MISSION:INTANGIBLE MONTHLY BRIEFING call-in hosted on a rotating basis by the working committees. Next up: You say IP. I say IPR, August 6, 2010 at 12H00 EDT  |
Latest Publication "Brands that are not used but kept alive in company books are not dead...they are wasted moneymaking opportunities," writes Trademark Asset Management Committee Chair David Ruder. |
mission:intangibleIntangible asset values represent around half of the value of the median publicly traded company; their loss is a corporate existential peril. The examples are, unfortunately, too numerous and generally well known.Browse the Society's blog, MISSION:INTANGIBLE for authoratitive quantitative analyses of the intangible asset and reputation value stories behind the headlines.  RSS M:I  Now available, the book, Mission: Intangible. Managing risk and reputation to create value. |
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