MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Dying of embarrassment

Nir Kossovsky - Tuesday, February 02, 2010
If Google Trends, the website search volume and story volume indicator is to be believed, then the world is currently more interested in reputation than other big issues. Earlier, we noted that reputation was giving the issue of 'cash flow' a run for its money. The chart below shows that relative to terrorism, reputation is now a dominating issue of interest, mirabile dictu.

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