MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Exacting reputation

Nir Kossovsky - Tuesday, December 01, 2009
Intangible asset financial management is a serious matter affecting what is once again the source of 70% of the average public company's value. There is also a lighter side.

We entered the American Thanksgiving holiday with story about food (beer, actually) and reputation. We bookend the holiday by sharing a view of the inside flap from a carton of eggs. Not any egg carton, mind you, but one of the many that played an important role in the holiday meal supply chain.



Parva sub ingenti.
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