This Sunday is Mother’s Day in many parts of the world. Mother’s Day honors mothers and motherhood, and the unique feature of the mother-child relationship - unconditional love.

While there are many ways to commemorate the day festively, wouldn't your mother be happier knowing her child understood the intangible value of love? And what better way to signal unambiguously that you have internalized this lesson than to have your mother autograph your own personal copy of Mission: Intangible. Managing risk and reputation to create enterprise value? 

Buy your copy today at the Intangible Asset Finance Society bookstore. And throw in a membership, too. And while you are at it, buy your mother her own personal copy.  At the very least, she can gift it to some deserving child – your sibling -- whom she never really loved as much as you.

Happy Mother’s Day to all.