As a follow up to our Mission Intangible Monthly Briefing from 8 July on the value of regional brands, we are pleased to share this story from National Public Radio (Cornish, 31 July) on the new law in New Mexico regarding the labeling of green chiles.
The heart of chile pepper country in southern New Mexico is the tiny village of Hatch, which bills itself the "Chile Capital of the World." A new state law aims to protect this food heritage by preventing foreign peppers from being labeled as New Mexico-grown.
Our program featured Jodie Cohen-Tanugi, Project Manager- International Projects at the Ministry of Economy and Finance, France; and Robert Brandegee, Co-Founder at Little Earth Productions Inc., specializing in both in house boutique Fashion and licensed product for NFL, MLB, NHL. You can purchase a podcast of our 8 July program here.
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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value.
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