Weekly Reputation Index Metrics

At the close of trading 15 July 2010, the RepuStars Composite Index stood at 1348.79. Over the past four weeks, the Index has decreased by 3.42%, and the S&P 500 Composite Index has decreased by 1.75%. Since January 2005, the Index has gained 13.71%; the S&P 500 Composite Index has lost 7.56%. Other periodic data are shown below.

   

The RepuStars Composite Index comprises the two firms in each of 20 major sectors with the greatest periodic rise in their Steel City Re Corporate Reputation Index ranking sampled from the large cap segment of the U.S. equities market. Eligibility requirements are market capitalization >$3.5B, share price >$5.0, and reputation ranking between the 25th and 85th percentile. The benchmark metric is the S&P500 Composite Index. The Repustars Index is reconstituted biannually in the first weeks of January and July.

Reputation, Risk and Finance

Reputation management through superior control of a company's intangible assets may be one of the best paths to value creation today. If it is not on your agenda, perhaps it should be. Here are several things you can do right now to start creating value for your organization:

1. Become better informed. Participate in our regular Mission Intangible Monthly Briefings held on the first Friday of every month or purchase and read the book, Mission: Intangible. Managing risk and reputation to create enterprise value, available at the IAFS Store (or any online book retailer). 
2. Become a member of the Intangible Asset Finance Society and engage.
3. Join our community on Linked-In and stay in the information flow.