Weekly Reputation Index Metrics

At the close of trading 22 July 2010, the RepuStars and Repustars-II Composite Indices stood at 113.8 and 120.1, respectively. Over the past four weeks, the former Index has grown by 1.45%, while the latter has grown by 3.53%. The benchmark S&P500 Composite Index stood at 92.2 (rebased to 7 Jan 2005) and has grown over the past four weeks by 1.86%.

Since January 2009, the RepuStars and RepuStars-II Composite Indices have gained 27.8% and 42.84% respectively; the S&P 500 Composite Index has gained 17.37%. Other interval changes in the magnitude of the indices are shown below.

   

The RepuStars family of composite indices reflect the added value of reputation resilience. The RepuStars Composite Index comprises the two firms in each of 20 major sectors with the greatest periodic rise in their Steel City Re Corporate Reputation Index ranking sampled from the large cap segment of the U.S. equities market. Eligibility requirements are market capitalization >$3.5B, share price >$5.0, and reputation ranking between the 25th and 85th percentile. The RepuStars-II Composite Index selection criteria include market fundamentals. The benchmark metric is the S&P500 Composite Index. The Repustars indices are reconstituted biannually in the first weeks of January and July. Click here for additional information on the indices.

Reputation, Risk and Finance

Reputation management through superior control of a company's intangible assets may be one of the best paths to value creation today. If it is not on your agenda, perhaps it should be. Here are several things you can do right now to start creating value for your organization:

1. Become better informed. Participate in our regular Mission Intangible Monthly Briefings held on the first Friday of every month or read the book, Mission: Intangible. Managing risk and reputation to create enterprise value, available at the IAFS Store or other leading online book retailers. 
2. Become a member of the Intangible Asset Finance Society and engage.
3. Join our community on Linked-In and stay in the information flow.