Weekly Reputation Index Metrics

At the close of trading 24 June 2010, the Steel City Re RepuStars™ Composite Index of 38-40 equity securities selected on the basis of their reputation ranking stood at 1330.55. Over the past four weeks, the index has decreased by 4.85%, and the S&P 500 Composite Index has decreased by 2.66%. Other periodic data are shown below.

   

The RepuStars Composite Index comprises the two firms in each of 20 major sectors with the greatest periodic rise in their Steel City Re Corporate Reputation Index ranking sampled from the large cap segment of the U.S. equities market. Eligibility requirements are market capitalization >$3.5B, share price >$5.0, and reputation ranking between the 25th and 85th percentile. The benchmark metric is the S&P500 composite index.

Reputation, Risk and Finance

Reputation management through superior control of a company's intangible assets may be one of the best paths to value creation today. If it is not on your agenda, perhaps it should be. Here are several things you can do right now to start creating value for your organization:

1. Register free of charge for the next IAFS Mission Intangible Monthly Briefing set for Friday 9 July at 12h00 EDT. The conversation titled Building corporate reputation in the post-BP marketplace will feature Jonathan Salem Baskin, global brand strategist, speaker, and author of Branding only Works on Cattle and Bright Lights Dim Bulbs; in dialogue with Nir Kossovsky, CEO, Steel City Re a risk and reputation management consultancy, author of Mission: Intangible. Managing risk and reputation to create enterprise value, and Executive Secretary of the Society
2. Purchase and read the book, Mission: Intangible. Managing risk and reputation to create enterprise value, available at the IAFS Store (or any online book retailer) 
3. Become a member of the Intangible Asset Finance Society and engage.
4. Join our community on Linked-In and stay in the information flow.