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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Targeting Target

Nir Kossovsky - Wednesday, June 03, 2009
On 28 May, activist investor Bill Ackman’s $15m campaign to effect changes in Target Corporation (NYSE:TGT) at the board level ended in an apparent defeat. Although some observers predicted Ackman's slate would win one or two seats out of the five he was seeking, he came away empty-handed. Target announced at the meeting that all incumbent directors were re-elected with at least 70% of the vote.

Advocates for activist investors and incumbent management have spun the outcome in many ways. Notwithstanding the merits of the differing arguments about investor's rights and corporate governance, we see here a simple story. Target is on the mend and current management has been given a mandate to proceed.

Supporting our version of the significance of the proxy fight outcome are the data from the Steel City Re IA (Corporate Reputation) Index. The Index, which correlates with reputation surveys such as those published by ForbesFortune, and Harris Interactive, captures the financial implications of stakeholder behaviors and expectations of stakeholder behaviors as determined by corporate reputation. The Index is a good leading indicator of financial performance and returns on equity.



The Steel City Re Index shows that after sliding from the #1 slot to below the 50th percentile late in 2008, Target has rebounded steadily over the past six months and is now ranked in the 75th percentile among its 15 peers in the Multiline retail sector. Over the last year, Target has outperformed the median of this group by 3.26%. Further, the exponentially weighted moving average index volatility has been steadily decreasing recently.

Ackman has specific ideas he would like management to implement. Management has accepted some and rejected others. Over the past six months, stakeholders have been rewarding  CEO Gregg W. Steinhafel and Target’s management for its balancing act with Ackman. Last week, shareholders voted to stick with management to the detriment of Ackman, whose fund, Pershing Square IV, has lost much of the $2 billion it bet on Target in 2007. We suspect the tussle is not over yet. 

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