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IAM Magazine

04-Mar-2010

In the context of Goldman Sachs' 10K disclosure that reputation risk is material, IAM Magazine's Joff Wild writes in his blog, ."The good news for Goldmans and for anyone else is that there are ways in which to manage this most precious of intangible assets. In his IAM series - and also in his book Mission Intangible - Nir (Kossovsky) gives his views on how. Whether you agree with him or not on the specifics, though, you would be very badly advised not to engage with reputation management as an issue."