From leadership to communication, technology to human resources, the authors identify twelve “measures that matter” and convincingly demonstrate the bottom-line implications of investing in each of them. Highlighting the most innovative strategies of organizations around the world, the authors present blueprints for succeeding in the age of intangibles, and propose an ambitious agenda for reforming the ways in which corporate performance is recorded and evaluated (2002).

Mr. Low chairs the Society's IA Value Signaling committee.

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