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Mission:Intangible Monthly Briefings

Late Month Fridays, 10h00 Eastern Time


These critical corporate assets go by many names: intangibles, intellectual capital, intellectual properties, knowledge capital, vital assets. They are embedded in brand, memorialized in patents, and internalized by stakeholders as reputation.

For all whose interest in the management of these valuable assets demands ongoing stimulation, the Society continues its free out-reach program moderated each month by global brand strategist, speaker, and author, Jonathan Salem Baskin. You can read more about Jonathan here.
 
Designed to foster a greater sense of community and to further the Society's missions of education, advocacy and the promulgation of best practice standards, the lively monthly conference call series is hosted on a rotating basis by the Society's committees and offers both managerial pearls and a taste of the Society.

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Mission Intangible Monthly Briefing Complimentary Sample Mission Intangible Monthly Briefing Complimentary Sample (20951 KB)

If you are responsible for governance, safety, security, ethical sourcing, innovation, environmental sustainability, quality, integrity, risk management or intellectual property -- and would like to create enterprise value -- you won’t want to miss this ongoing series.

To receive call-in instructions to the complimentary conference bridge, register today!

Prior Briefings and Events

2012 PROGRAM OUTLINE

Program Time

Topic

Speaker(s)

Society Sponsor

20 June 2014
10h00ET (15h00 BST)

Pricing Strategies and Intangible Asset Value

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IA Value MIMB 2014-06 IA Value MIMB 2014-06 (2886 KB)

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Reputation, as followers of the Society know well, makes its presence felt on every line item of a company's profit and loss statement. The intangible asset value of a good reputation enhances pricing power while reducing labor, supply, and credit costs. What about the other way around, meaning, for example, the impact of pricing on intangible asset value?

Joining our program on Friday, June 20 will be Dr. Anshu Jalora, pricing expert and member of Reliance, Network of Pricing Champions, and Dale Furtwengler, an authority on pricing strategies with Furtwengler Associates.

Jonathan Salem Baskin,  Managing Director of Consensiv, moderates.

Reputation Leadership Council of the Society

16 May 2014
10h00ET (15h00 BST)

IP Quality - 1, 2, 3 What Are We Fighting For?

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IP Quality MIMB 2014-05 IP Quality MIMB 2014-05 (2891 KB)

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The hardest part of business to business contracting used to be haggling over price; today, it is just as likely to be haggling over intellectual property rights. This is because Intellectual Property is potentially valuable -- provided it is really good stuff. What are the measures of "good?"

Joining the program to explore the patent quality and quality controls, and the critical role of the business executives in enabling patent quality, are John W. Kepler, JD, an attorney and authority on IP quality; and James M. Singer, an intellectual property attorney with Fox Rothschild and head of the firm's IP section. Mr. Singer and the law firm of Fox Rothschild LLP support the Society through pro bono legal advice in intellectual property matters.

Jonathan Salem Baskin,  Managing Director of Consensiv, moderates.

Reputation Leadership Council of the Society

18 April 2014
10h00ET (15h00 BST)

Bitcoin: The ultimate intangible asset

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Bitcoin MIMB 2014-04 Bitcoin MIMB 2014-04 (2880 KB)

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As described by CNN's Money, "Bitcoin is a new currency that was created in 2009 by an unknown person using the alias Satoshi Nakamoto. Transactions are made with no middle men – meaning, no banks!" Is this a net benefit?

Tyler Winklevoss, one of the victim/villians at the founding of Facebook as portrayed in the movie, Social Network, and a Bitcoin enthusiast explains, “… it’s a transaction free, borderless global payments system…its intrinsic value is that it takes all those costs out of the legacy system we’ve known for so long.” Free is the upside of anarchy. The FBI has raised concerns about the use of virtual currencies in illegal marketplaces. A major Bitcoin exchange, Mt.Gox, collapsed after it was (virtually) robbed. And the IRS is treating the virtual currency as a taxable property.

Joining the program to explore this intangible asset/currency are Vance Crowe, Founder, Articulate Ventures; and Paul Liebman, Chief Compliance Officer, University of Texas, and also a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  Managing Director of Consensiv, moderates.

Reputation Leadership Council of the Society

28 March 2014
10h00ET

Intangible BRICS - Brazil Edition

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IP in Brazil MIMB 2014-03 IP in Brazil MIMB 2014-03 (2822 KB)

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These BRICS have ample demand for mortar: the five countries joined by a 2001 acronym penned by Goldman Sachs' Jim O'Neill now comprise an economic association of developing or newly industrialised countries with a combined nominal GDP in 2013 of US$16.039 trillion.

Over the past decade, they -- Brazil, Russian, India, China and South Africa -- have distinguished themselves by their large, fast-growing economies and significant influence on regional and global affairs. And while all five are currently stumbling a bit, they will ultimately be righted, or sunk, by how effectively they develop and exploit their intangible assets.

Joining the program to explore the intangible assets in Brazil are Jose Roberto Martins, Founder, CEO, Global Brands, Sao Paulo, Brazil; and Jonathan Low, a Partner in Predictiv, a consulting firm specializing in the valuation of intangibles, and also a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  Managing Director of Consensiv, moderates.

Reputation Leadership Council of the Society

21 February 2014
10h00ET (15h00 GMT)

Innovation: Sharia and Intellectual Property

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Monopoly rights in the use of assets reflect cultural values. Intellectual property rights, for example, are enshrined in the ultimate authority in the US, the country's secular Constitution. What about other countries and cultures where authority is derived from spiritual texts?

Joining the program Friday, February 21 to discuss Islamic IP law and its interpretation and practice through the lens of Sharia law will be Dr. Imad-ad-Dean Ahmad, President of the Minaret of Freedom Institute, an Islamic think-tank; and Dr. Michael Greenberg, Rand Corporation, and also a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  Managing Director of Consensiv, moderates.

Reputation Leadership Council of the Society

17 January 2014
10h00ET

Innovation: Reputation Mountains or Patent Mole Hills?

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It's the start of a new year, and while the eggnog is still coursing through veins, its appropriate to join the battle rationalists and empiricists have been duking out since René Descartes' famous, "I drink therefore I am (With apologies to Monty Python)."

What is true innovation? Is it a reputation -- a perception held by stakeholders -- or is it a schedule of original, useful, and non-obvious inventions whose economic value is protected, somewhat, by letters of patent issued by a sovereign? For example, Samsung has a reputation for copying Apple, yet analysis of the patent data for each company tells a different story. What is the metric used by a majority of stakeholders? Is it the right metric?

Joining the program to explore this critical topic for the first program of 2013 are Mike Pellegrino, President of Pellegrino & Associates, LLC, a boutique valuation company; and Kenan Jarboe, President of Athena Alliance, an organization dedicated to public education and research on the emerging global information economy, and also formerly a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  Managing Director of Consensiv, moderates.

Reputation Leadership Council of the Society

22 Nov 2013
10h00ET

For All The Intangibles In China

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The Middle Kingdom remains one of the great frontiers for global economic growth, but it's becoming a more challenging environment. As the an export-fueled economy turns more to domestic consumption, entirely new pressures will arise in the global management of intangible assets: the processes behind ethics, quality, safety, sustainability, and security; and the legal instruments protecting innovation including patents and trademarks.

Joining the program to explore this critical topic for the final program of 2013 are China business experts Daniel P. Harris of Harris Moure, an international law firm, and Jonathan Low, a Partner in Predictiv, a consulting firm specializing in the valuation of intangibles, and also a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  Managing Director of Consensiv, moderates.

Reputation Leadership Council of the Society

25 October 2013
10h00ET

Prove It! The art of short knives in patent infringement litigation

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The secret to monetizing  patents is well kept, indeed. But while most never earn back the funds invested in the research and patent prosecution, not to mention time, a few are blockbusters. Blockbuster status is hardly a matter of luck.

Joining the program on providing factual support for allegations of patent infringement is Barry K. Horvick, Founder and President of Corporate Intelligence Researchers, Inc., and an authority on patent enforcement in the U.S. Federal Courts and by the U.S. International Trade Commission during Section 337 Investigations; and James Singer, an intellectual property attorney with Fox Rothschild. Mr. Singer and the law firm of Fox Rothschild LLP support the Society through pro bono legal advice in intellectual property matters.

Standing in for Jonathan Salem Baskin, global brand strategist, speaker, and author; Society Executive Secretary Nir Kossovsky moderates the discussion.

Reputation Leadership Council of the Society

20 Sept 2013
10h00ET

Cyberextortion in Virtual Reality: Threats from real criminals and state actors

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As depicted in the Woody Allen film, Sleeper, when cloning is possible, a nose -- the virtual remains of a dictator recently blown up -- is enough to hold a government hostage. Similarly, when so much of a company's identity is now virtual, holding those electrons hostage is wreaking havoc globally.

Joining the program on on-line extortion is David Glockner, Managing Director, Stroz Friedberg, and an authority on cyber extortion and ransomware who will address common extortion schemes, how one can reduce the risk of victimization, and what to do in the face of a cyber extortion attempt; and Michael D. Greenberg, Director of RAND’s Center for Corporate Ethics and Governance, and a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  author of Tell the Truth, moderates.

Reputation Leadership Council of the Society

26 July 2013
10h00ET

Attention - Intangible Asset Strategists

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In The Discovery of the Future, a 1902 lecture to the Royal Institution, visionary author HG Wells argued that the future could be known scientifically. Call it irrational optimism.

Fast forward 111 years and still, a foundation in science does not seem to influence those whose worlds are defined by the two 15th century (Italianate) book keeping columns of Frater Luca Bartolmes. The big question for the conventional world of credit and debits and book value: is there a scientific alternative to using a 2x4 to get financial management's attention?

Joining in the conversation are Dale Furtwengler, a consultant's consultant specializing in bringing clarity to the value in intangible asset management; and Mary Adams, author, consultant, and Smarter Companies thought leader, and formerly a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin, global brand strategist, speaker, and author, moderates.

Reputation Leadership Council of the Society

28 June 2013
10h00ET

How to Celebrate a Cornucopia of Intangibles

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Texts as old as the bible affirm that one reaps what one sows. Returning to present times, what does one sow to harvest intangibles, and is there a more modern text with a less pithy presentation of strategy?

Joining our conversation are Andrew J. Sherman, author of 17 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property, and a partner with Jones Day; and Paul Liebman, an OCEG fellow, an ethics and integrity thought leader, and a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  author of Tell the Truth, moderates.

Reputation Leadership Council of the Society

17 May 2013
10h00ET

Herbicides for Digital Forget-Me-Nots

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To deal with the problem of people hearing or seeing things best not heard nor seen, the Men in Black used a neuralyzer to wipe the memory of a target or witness. The silicon of the world wide web is resilient, so more powerful tools are needed when inaccurate or biased information appears or when a reinvention is desired.

Joining our conversation are Shannon M. Wilkinson, Founder and CEO, Reputation Communications; and Michael D. Greenberg, Director of RAND’s Center for Corporate Ethics and Governance, and a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin, global brand strategist, speaker, and author, moderates.

Reputation Leadership Council of the Society

19 Apr 2013
10h00ET

Grass is Not Always Greener: Less Intangible Asset Value in Russia

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The expectations held by the New York and London markets have created companies with enormous value and tiny balance sheets. We take these truths to be self evident: that intangible assets rule. Careful econometric research, however finds contrarian examples on the Russian Trading System. There, the fundamental value of tangible assets is the primary driver of market value.

Joining our conversation are Tatiana A. Garanina, Senior Lecturer, Department of Finance and Accounting, Saint-Petersburg State University, Russia; and Jonathan Low, a Partner in Predictiv, a consulting firm specializing in the valuation of intangibles, and a member of the Society's Reputation Leadership Council.
Jonathan Salem Baskin,  author of Tell the Truth, moderates.

Reputation Leadership Council of the Society

29 Mar 2013
10h00ET

Compliance: Is a goody-two-shoes reputation valuable?

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In Billy Joel's New York, only the good die young. In post-Lehman New York, do the good have better prospects? When analysts make stock recommendations on the basis of environmental, sustainability and governance, factors, is there value in compliance? And what is one to make of the fact that fully half of the ten largest federal corporate criminal fines in history were imposed or agreed to in 2012.

Joining our conversation are Joan E. McKown, Partner, Jones Day and formerly the longtime chief counsel of the Division of Enforcement at the SEC; and Paul Liebman, an OCEG fellow, an ethics and integrity thought leader, and a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin, global brand strategist, speaker, and author, moderates.

Reputation Leadership Council of the Society

22 Feb 2013
10h00ET

Corporate Social Culpability: The buck stops somewhere

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Corporations are today the main agents of global, social and political change. Of course, governments are the political entities holding the national mandate for social responsibility. Some socially oriented stakeholders expect corporations to lead social change; others fear that corporate motivations are inherently antisocial and prefer governments to take the lead. Still others prefer government to act by incentivizing corporations. These varied expectations underpin social activism and voting patterns, reputations, stock price, and election outcomes.

Joining us are Daniel Diermeier, IBM Professor of Regulation and Competitive Practice and Director, Ford Motor Company Center for Global Citizenship, Kellogg School of Management, Northwestern University and author of Reputation Rules: Strategies for Building Your Company's Most Valuable Asset; and Scott Childers, Director of Integrated Trade Management at The Walt Disney Company, and a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  author of Tell the Truth, moderates.

Reputation Leadership Council of the Society

18 Jan 2013
10h00ET

Organizational Resilience: Taking a licking and keep on ticking

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In Resilient Enterprise Paradigm, a white paper the U.S. Department of Commerce commissioned from the Council on Competitiveness, the Council noted that, as the economy becomes more globalized and knowledge-based, and as distant perils have both local and global impact, resilience - the ability to anticipate, prevent, mitigate, and recover quickly from, disruption-is not merely important, rather, it is a business necessity. Yet in a knowledge economy where 70% of the average company comprises intangible assets, guidance for fostering intangible asset resilience is sparse.

Joining our conversation are Dr. Marc H. Siegel, a senior security professional who is Commissioner of the ASIS International Global Standards Initiative and Michael D. Greenberg, a senior research analyst with RAND, Director of RAND’s Center for Corporate Ethics and Governance, and a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin, global brand strategist, speaker, and author, moderates.

Reputation Leadership Council of the Society

16 Nov 2012
10h00ET

Trademark, Brand, Reputation, and Value: Blind men with elephants reprise?

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Finishing up our IP sweep and transitioning into our periodic philosophical forays, our program 16 November at 10h00 ET looks at the concept of value proposition. Trademarks are supposed to indicate origin; brands convey a promise; reputation reflect an expectation, and value, well, it is in the eye of the beholder. Are these four sides of the same beast or is there benefit in making a distinction?

On our program are two guests ready to wrestle this elephant to the ground. David Orozco is Assistant Professor of Legal Studies in Business, Florida State University. Jonathan Salem Baskin is a global brand strategist, speaker, and author, most recently of Tell the Truth. Nir Kossovsky, Executive Secretary of the Society, CEO, Steel City Re, and author, Reputation, Stock Price and You, moderates.

IAFS Secretariat

12 Oct 2012
10h00ET

Intellectual Property Worth Fighting For

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Before we went on summer holiday, the guests of our prior program titled "Total Patent War" explored the rough and tumble world of IP litigation. In our program 12 October at 10h00 ET, we look at the process through which valuable IP is first created. The IP value chain begins with a pool of ideas that are winnowed down to a few that are further developed, reduced to practice, protected, marketed, and monetized. What are the the best practices such that process produces value worthy of a good battle on a regular, reliable, and repeatable basis?

Joining our conversation and bringing clarity to the issue are two authorities on operations and communications. Dr Jackie Maguire is founder and Chief Executive Officer of Coller IP, which provides a full range of Intellectual Property services. Bruce Berman is a principal at Brody Berman Associates, a consulting firm advising IP holders about conveying the value of their rights and reputation. Jonathan Salem Baskin, global brand strategist, speaker, and author, moderates.

IAFS Secretariat

13 July 2012
10h00ET

Total Patent War

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Intellectual property rights and their implicit economic rewards are enshrined in the constitution. Those rewards can be extraordinary while the process of realizing the economic potential, can be a cut throat, bloody cage match where only one company may emerge alive. We ask our experts if this is a consequence of our knowledge economy, or an updated remake of a movie classic.

Joining our conversation on 13 July are Kimberly Klein Cauthorn, Director, RPX Corporation (NASD:RPXC) that helps companies manage their exposure to patent litigation; and Oliver S. Schmidt, a principal of C4CS that specializes in strategic communication and crisis management.

IAFS Secretariat

8 June 2012
10h00ET

Sex and the CEO

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Men and women; men and women and more men; and still more men. This past year, Best Buy and HP -- to name just two S&P500 companies -- had C-suite turnovers precipitated by relationships between the CEO and an employee. Highmark dismissed its CEO for cause after he fought with his mistress’ husband. And across the pond, Lord Browne stepped down a few years ago from BP after a relationship was exposed by the press following years of denial. Is there any good in all this? Are these evens fortuitous or do certain firms experience a carnal discount? In our next program, we ask our experts how all this impacts a firm and its stakeholders. 


Joining us on 8 June at 10h00 are William Hernandez, Member of the Executive Committee and Chair of the Restructuring & Executive Compensation Committee (Eastman Kodak Company); also Albemarle, Black Box, and USG Corp; and Jonathan Low, Partner and Co-Founder of Predictiv, LLC, a metric driven provider of strategic and performance enhancement services.

IAFS Secretariat

4 May 2012
10h00ET

Wall Street, Volatility, and Reputation

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In the past few weeks, the global equity markets gyrated wildly again for the third time in 9 months. Oil, Spain, a slow recovery, Greece, whatever. We thought we should ask those who really occupy Wall Street, "What's up?" More specifically, how are expectations shaped and reshaped on Wall Street; how much of the conversation is a feedback loop and how much is driven by externalities; how do innovation, risk, ethics, quality and safety find balance and harmony in this environment; and is hyper volatility the new norm and how will that impact the street’s reputation?

Joining us on 4 May at 10h00 are Christopher Teas, Managing Director at Southport Lane, LLC a New York City-based Private Equity firm, and Davia Temin, CEO of Temin and Company, the New York City-based crisis & reputation management, marketing & media strategy firm.

IAFS Secretariat

13 Apr 2012
10h00ET

Protecting Reputation: Preparing for good luck

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Among the duties of Directors, as agents of a firm’s owners, are monitoring reputation, avoiding excessive risks, and acting responsibly when the inevitable crisis occurs. Unfortunately, boards often fail to consider reputation, control risk, or plan for crises. In this failure, bad luck is made worse.
 


But if good luck is the residue of preparation, as American athlete Jack Youngblood suggested, then board-level approaches to risk management and crisis response can help protect or even enhance reputation – both that of the company and its directors.
 


Joining us on 13 April at 10h00 EDT are Herbert Winokur Jr., a successive corporate director and currently Chairman and Chief Executive Officer of Capricorn Holdings, a private investment firm; and Richard S. Levick, President and CEO of Levick Strategic Communications.

IAFS Secretariat

 

 

2 Mar 2012
10h00ET

Creating Reputation Value

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We know that 7% of market value is today’s average cost of an adverse reputational event. We may not appreciate that before that value was lost, it was first created and recognized by stakeholders.

Consider this. The BlackBerry was once the phone of choice for business professionals, thanks in part to the reputation it had created for a security system so effective even the President of the US was a user. Now that RIM’s reputational monopoly has been breached, and RIM’s value diminished, we turn to two experts to help us extract key lessons.

Participating in the conversation on 2 March at 10h00 EST are Linda Locke, principal with Reputare, a reputation advisory firm, and formerly Group head and senior vice president, reputation and issues management, MasterCard Worldwide (NYSE:MA); and Michael Moberly, principal with Knowledge Protection Strategies, an intangible asset management advisory firm.

IAFS Secretariat

3 Feb 2012
10h00ET

Sure, They Say They're Socially Responsible: ESG meets CSR

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According to Bloomberg (10 Jan 2012), over the next year, a rise in consumer activism and mobility coupled with global resource depletion will force numerous companies to make corporate social responsibility (CSR) a focal point of their business strategy.

According to the 2011 National Association of Corporate Directors Public Company Governance Survey, only 2 percent of respondents said boards' highest priority was CSR. Is this all much ado about nothing, or is a revolution lurking?

Bringing clarity to the issue are two asset advisors, Rick Frazier from Concinnity Advisors LP, and Barbara Gray from Brady Capital Research, both experts in the emerging field of ESG (Environment, Social, Governance) investing.

IAFS Secretariat

 

 

13 Jan 2012
10h00ET

Getting What You Pay For: Compensation, incentives and corporate performance

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Goodbyes are momentous for corporate boards and stakeholders. For CEOs, the bonus for a "job well done" is often rivaled by the severance payment for "good riddance." What's up?

Tune in to find out. Our program features Frederick D. Lipman, an authority on corporate oversight, is the President of the Association of Audit Committee Members, Inc., an international not-for-profit organization devoted to developing best practices for audit committees. He is also a partner at Blank Rome LLP, an international law firm. Peggy Huang is Assistant Professor on the Finance Faculty of the Freman School of Business at Tulane University and author of a study recently cited by the Wall Street Journal on corporate performance and CEO engagement contracts.

IAFS Secretariat

2 Dec 2011
10h00ET

That's Nothing - Try it With a Not-For-Profit!

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How do you measure value when it is not monetary? The old joke goes something like this: If a cannibal uses a fork and a knife, is that progress? More to the point, if an anti-poverty agency demonstrates that it serves more clients every month, is it doing a good job... or failing miserably?

Our program features two "reformed" experts from the world of hard financial metrics: Scott B. Leff, formerly COO and Director, Fayette Bank and Trust, and currently Associate Director, Bayer Center for Nonprofit Management at Robert Morris University; and Andreas Beck, formerly an asset manager with Federated Investors, and currently CFO of Beyond Spots and Dots, an advertising and media services company.

Committee on Financial Metrics

 

 

4 Nov 2011
10h00ET

Who Knows What?: Institutional Memory and the Role of the "Sideload"

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How can modern organizations share vital information among individuals and across geographies? In a dynamic era of copious data and instant communication, how can we "sideload" institutional knowledge to deliver value and mitigate risk?

Tune in to find out. Our program features George Long, Chief Governance Counsel and Corporate Secretary, PNC Financial Services (NYSE:PNC), a $30 billion diversified financial services company and Dr. Urmi Ashar, formerly President, National Association of Corporate Directors, Three Rivers Chapter, a national 10,000-member organization created for and by directors.

Committee on Quality and Integrity Asset Management

14 Oct 2011
10h00ET

Monetizing the Wisdom of Crowds

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Within crowds there is wisdom. In a prior program, we saw how firms extracted wisdom from the collective behavior of crowds through information instruments such as decision markets. In our program 14 October at 10h00 ET, we learn how two firms extract value from among individuals within the crowd - not by digging, but by creating incentives that draw that value to the surface.

Featured are Cheryl Milone, CEO of Article One Partners, a firm which has made a name for itself as the premiere crowd sourcing, prior art locating company in the world; and Matt Johnston, Marketing Director for uTest, the world’s largest marketplace for software testing services.

Committee on Patents

 

 

9 Sep 2011
10h00ET

You Say Tomato; I Say Tomahto: Speaking Intangiblese aka The Blind Men and the Elephant

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Intangible assets, intellectual property, intangible capital. There are as many definitions of intangibles as there are professionals working with them.

Join as as Mary Adams and Ken Jarboe discuss how to increase the power of your intangibles expertise by showing how your work fits into a larger intangibles ecosystem—to increase both your market reach and your market acceptance. Mary Adams is a principal of I-Capital Advisors and the co-author of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization. Ken Jarboe is the President of the Athena Alliance, a Washington DC based economic think tank.

Committee on Public Policy

8 July 2011
12h00ET


Wine, Cheese, and Sports: Value of regional brands

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In a program that has something for everyone, we ask our experts about the value of regions: assume sparkling wine not from Champagne or Yankees not from New York.

Joining in the conversation are Jodie Cohen-Tanugi, Project Manager- International Projects at the Ministry of Economy and Finance, France; and Robert Brandegee, Co-Founder at Little Earth Productions Inc., specializing in both in house boutique Fashion and licensed product for NFL, MLB, NHL as well as Elvis Presley Enterprises.

Committee on Trademarks

 

 

3 June 2011
12h00ET

Risk Communications: Danger, Will Robinson!

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In financial circles, risk reduces value where stability is treasured, and increases value where volatility is treasured. Identifying and communicating risk where stakeholders may not be sure what they should fear or treasure is our program topic.

Joining in the conversation are Baruch Fischhoff, Ph.D., the Howard Heinz University Professor in the departments of Social and Decision Sciences and of Engineering and Public Policy at Carnegie Mellon University; and Scott Rose, a senior executive with Inkling Markets, a firm that manages risk through decision markets.

Committee on Risk

6 May 2011
12h00ET

Economic value of trust

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As Lehman Brothers collapsed in 2008, former Fed Chairman Alan Greenspan observed, “In a market system based on trust, reputation has a significant economic value.” In our May 6 program, we ask our guests to quantify that value.

Joining in the conversation are Liv Watson, Director of Research & Development at AccountAbility, an international provider of innovative solutions to the most critical challenges in corporate responsibility and sustainable development since 1995; and Jordan Kimmel, a principal of Trust Across America, a thought leader and developer of the FACTS™ audit model for measuring trustworthy business behavior. Both organizations are correspondents of the Society.

Committee on Integrity and Corporate Responsibility

 

 

1 April 2011
12h00ET

How reputation drives principled performance

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Reputation, of course, does not materialize out of thin air (although it can dematerialize there in extremis). Rather, it is a stakeholder-embraced belief shaped by a company’s performance. Call it “principled performance.”

Joining in the conversation are Scott Mitchell, chair of the nonprofit OCEG, a provider of objective standards and online resources to help organizations Drive Principled Performance™ by integrating governance, risk management, compliance (GRC) and ethics processes and one of the Society's corresponding organizations; and Paul Liebman, IAFS Integrity and Corporate Responsibility Committee chair and until recently, Chief Compliance Counsel at Dell, Inc., a leading manufacturer of computer hardware equipment.

Committee on Integrity and Corporate Responsibility

4 Mar 2011
12h00ET

Ethics? Hum a few bars to jog my memory

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Oscar Wilde famously said, “I can resist everything but temptation.” Our program  this month is about ethics.

Joining in the conversation are Urmi Ashar, MD, MBA, President & CEO of the Three Rivers Chapter of the National Association of Corporate Directors; and Michael Greenberg, Ph.D, JD, Director, RAND Center for Corporate Ethics and Governance.

Committee on Integrity and Corporate Responsibility

 

 

4 Feb 2011
12h00ET

Extreme IP Monetization: Are liquidity and liquidation new thermodynamic states?

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Over the past few months, we’ve looked at IP monetization from the perspectives of market makers, economists, and valuation experts. In our next program, two more non-lawyer business operators share their view on options when IP monetization gets tough – really tough.

 

Joining in the conversation are Craig J. Hoffman of the Beige Group, a financial advisory firm, and formerly SVP of NexCen Brands, Inc. (NASDAQ:NEXC.PK); and Alexander Poltorak, Chairman and the CEO of General Patent Corporation (GPC), the oldest patent enforcement company in the world, and formerly CEO of Rapitech Systems, Inc., a computer technology company (NDAQ: RPSY).

Committee on IA Financial Metrics

7 Jan 2011
12h00ET

Valuing intangibles - dispatches from the front

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Like weather, everyone talks about intangibles but no one does anything about them. Unless they are central to one’s profession.

For our first program of the new year, our panelists are James Catty, Chairman, International Association of Consultants, Valuators and Analysts; and Gabe Fried, CEO, Streambank LLC., an asset-backed provider of liquidity. 

Committee on IA Financial Metrics

 

 

3 Dec 2010
12h00ET

Agnostic blessings: How to count intangibles

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Theologians tally the seraphs on pin heads. Generalists tally other intangibles. How do they do it?

In our program, Counting intangibles: From the top down and the bottom up, we’ll find out. Our panelists are Charles Hulten, Professor of Economics at the University of Maryland, Research Associate of the National Bureau of Economic Research, and Senior Fellow at The Conference Board; and Alan Anderson, CPA, with ACCOUNTability Plus and Chair, American Institute of Certified Public Accountants Assurance Services Executive Committee. 

Committee on IA Financial Metrics

5 Nov 2010
12h00ET

IP Markets - They are real, thriving, and expanding

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Gerard J. Pannekoek, President and CEO of IPXI Holdings, the world's first financial exchange focused on intellectual property rights, with Donald Lyons, an executive with Moniker, a full service provider of domain name solutions including an auction marketplace, will explore the state of affairs in IP market liquidity and what is required in order to realize the efficient transfer of technology, meaningful price discovery and market-based pricing.

Committee on Intangible Asset Markets

 

 

1 Oct 2010
12h00ET

Who's in charge here?

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There is no natural owner of the intangible assets that comprise 2/3rds of the value of the average company. Tony Chapelle, Senior Writer for AgendaWeek, a Financial Times-affiliated news publication focusing on corporate Board issues, will compare notes with Nigel Page, Finance Editor for Intellectual Asset Management magazine, the leading business journal for intellectual property management.

IAFS Secretariat

3 Sept 2010
12h00ET

Why pay for enterprise security when government is already funded through taxes?

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Sean Lyon, principal, R.I.S.C. International (Ireland), corporate defense pioneer and the architect of the emerging cross-functional discipline of corporate defense management (CDM) in conversation with Robert Liscouski, member of the Board, Implant Sciences (NASDAQ:IMSC) and former Assistant Secretary, US Department of Homeland Security discuss the business case for investing in security processes and the mechanics of building a reputation for security.

Committee on Safety & Security Asset Management

 

 

6 Aug 2010
12h00ET

You say IP. I say IPR.

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Dr. Roya Ghafele, Lecturer at Oxford University and expert on IP perceptions, and formerly an economist at both the UN World Intellectual Property Organization and Organization for Economic Cooperation and Development; in conversation with Jim Singer, partner at the Pepper Hamilton law firm, a member of the firm's intellectual property practice group and publishes the IP Spotlight blog, and formerly an electrical engineer with an iconic oil firm.

Committee on Patent Asset Management and Committee on Public Policy 

9 July 2010
12h00ET


Building corporate reputation in the post-BP marketplace

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Jonathan Salem Baskin, global brand strategist, speaker, and author of Branding only Works on Cattle and Bright Lights Dim Bulbs; in dialogue with Nir Kossovsky, CEO, Steel City Re a risk and reputation management consultancy, author of Mission: Intangible. Managing risk and reputation to create enterprise value, and Executive Secretary of the Society.

IAFS Secretariat

 

 

4 Jun 2010
12h00ET

Driving intangible risk management into the C-suite

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Cathy L. Reese, Fish & Richardson who chairs the Society’s IA Corporate Governance Committee and Matthew Hogg, Liberty International Underwriters, who chairs the Society’s Risk Committee

Committee on Corporate Governance and Committee on Risk

7 May 2010
12h00ET


Process-driven reputation risk in supply chains

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This program is available as a complimentary sample Mission Intangible Monthly Briefing

Mission Intangible Monthly Briefing Complimentary Sample Mission Intangible Monthly Briefing Complimentary Sample (20951 KB)

 

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Scott Childers, Senior Manager of Integrated Trade Management at The Walt Disney Company, IAFS Committee Chair, in dialogue with Robert Rittereiser, CEO, Zhi Verden which operates the supply-chain centric Global Trademaster™ business information system.

Committee on Safety & Security Asset Management

 

 

9 Apr 2010
12h00ET

Ethics - A valuable intangible asset?

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Paul Liebman, IAFS Committee Chair, Dell; Jonathan Low,IAFS Committee Chair, Predictiv

Committee on Integrity and Corporate Responsibility and Committee on Value Signaling

5 Mar 2010
12h00ET

Innovation - Hot policy and practice issues

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Kenan Jarboe, IAFS Committee Chair, Athena Alliance; Judith Giordan, Steel City Re

Committee on Public Policy

 

 

5 Feb 2010
12h00ET


Monetizing IP Creatively

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David Hetzel, IAFS Committee Chair, Motorola; David Ruder, RPX Corporation; Stephen Merrill, National Research Council

Committee on Patent Asset Management

8 Jan 2010
12h00ET

Critical Intangible Asset Issues for this New Decade

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Panel: IAFS Committee Chairs Scott Childers, Disney; Marc Lucier, Deutsche Bank; David Hetzel, Motorola; Jon Low, Predictiv; Cathy Reese, Fish & Richardson; David Gould, Buchanan Ingersoll; Andy Gibbs, Andy Gibbs; Nigel Page, IAM magazine; Judy Giordan, Steel City Re; and David Ruder, RPX Corporation

The Secretariat

 

 

Click here for more information on other current IAFS events.

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