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MISSION: INTANGIBLE.

Managing risk and reputation to create enterprise value.



Sample Text - Organization of this Book

Organization of this Book

Mission: Intangible. Managing Risk and Reputation to Create Enterprise Value is about headline risk-beating, value-creating solutions. It is for executives responsible for ethical compliance, innovation, quality, safety, sustainability and security; for the C-suite leadership, and for members of the Board Directors. It is organized into three sections that address five core questions: why, what, who, where, and when. The three sections address the first of these queries; after reading them, you will know the where and the when. Very simply, you’ll know that where is your place of business, and when is now.

I. Why. The foundational section (Chapters 1-3) links reputation to value. It explains why intangible assets are so valuable today, and why managing them can create, protect and restore value. The section concludes with an explanation of how they interact with one another in a relationship resembling a Roman arch, where a business process failure of any one intangible asset—ethics, innovation, quality, safety, sustainability or security—can result in a precipitous loss of value, and can even place the entire enterprise in mortal peril.

II. What. The operational section (Chapters 4-9) links specific reputational assets to metrics on enterprise value and return on equity. Chapter by chapter, this section provides detailed examples of strategies to create an ethical work environment, drive innovation, assure quality, uphold safety, promote sustainability and provide security. This section will help executives charged with managing their companies’ intangible assets to (i) build the business case to obtain resources and (ii) focus managerial talent on business processes that link reputation to value.

III. Who. The leadership section (Chapter 10) discusses organizational management, the need for enterprise-wide coordination across organizational silos (i.e., a holistic approach), and the oversight responsibilities of the Board of Directors.

In the Afterword, we provide background on the Intangible Asset Finance Society. We include web links for educators using this book in a classroom setting, readers with comments, and prospective new members of the Society.