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MISSION: INTANGIBLE.

Managing risk and reputation to create enterprise value.



Sample Text - Chapter 10

Chapter 10 - Mission: Intangible Summarized

An uninitiated came before Hillel, the famed Judean sage and scholar who lived more than 2,000 years ago, and said to him, "Make me wise in your ways, on the condition that you teach me the whole Torah while I stand on one foot." Hillel answered him: "What is hateful to you, do not to your neighbor. That is the whole Torah; the rest is the commentary thereof; now go and learn it."

On one leg, then: Create enterprise value by understanding the business processes on which your reputation depends, protect them, practice them wisely and communicate your mastery to your stakeholders. If you are found wanting, then re-double your efforts and raise the bar for your entire industry. That is the whole of risk and reputation management; the rest is the detail thereof; now go and execute it.

Regardless of your position in the corporate hierarchy, the knowledge you have gained from reading Mission: Intangible—Managing Risk and Reputation to Create Enterprise Value, combined with your practical experiences, qualifies you to be a change agent. Should you choose to accept your Mission: Intangible, you are now in a strong position to champion an innovative and contemporary approach to enhancing corporate financial performance.

If you are committed to your company’s success, you have little choice but to accept this mission. We wish you good luck and good fortune.