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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Exposing Reputation Value 2017

C. HUYGENS - Saturday, January 07, 2017

RepuSPX and its bigger-tent cousin, RepuStars Variety, were designed to capture latent reputation value not evidenced by stock price. According to Technology Option Capital, the portfolio manager, reputational value is created through the actions of all stakeholders. If this value is not recognized by investors, then the equity should yield above average returns upon its discovery.

This is an annual update of an ongoing test of the equity portfolio corollary to the basic Theory of Reputational Value.

Since 2002, weekly trailing 12-month returns of a simple reputation-based composite equity portfolio reconstituted algorithmically once a year from constituent members of the S&P500 composite equity index outperformed the S&P500 index 79.5% of the time. In 732 serial samples of trailing twelve month returns, RepuSPX generally outperformed SPX returning an excess of 7.9% on average (median 3.7%). In 91.5% of the cases of outperformance, the excess trailing 12-month returns were greater than 2%.

A time series plot shown below further demonstrates that there is useful information on latent (reputation-sourced) enterprise value in  Steel City Re's Reputational Value Metrics. The cumulative price returns through 5 Jan 2017 are 398.0% for RepuSPX and 93.5% for the S&P500.

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