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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Reputation and the NFL (Roman) II

C. HUYGENS - Monday, October 21, 2013
It is the Monday after a solid weekend of American football that Huygens would like to memorialize with links to two business parables drawn from stories about the league. The first story deals with the relationship between reputation and regulatory opprobrium; the latter, with reputation and entity viability.

It is well known -- in fact, it is black letter law -- that regulators are to consider reputation as a mitigating factor when levying fines for regulatory infractions. the inverse is also true. In a blog posting at Consensiv, Mission Intangible Monthly Briefing moderator Jonathan Salem Baskin explains what this means at a very personal level for Detroit Lions’ defensive tackle Ndamukong Suh who was fined $31,500 for a hit on Cleveland Browns’ quarterback Brandon Weeden, even though it didn’t earn him a penalty flag during the game. Read more.

Notwithstanding its importance to the well being of a large segment of the US population, football is at the end of the day a source of entertainment. Football players, referees, and all that goes with the spectacle is, well, a spectacle. When the entertainment value of that spectacle is placed at risk, significant value is at risk for being destroyed. One way to destroy value is to reshape the expectations of the fans, who, while desperately eager for their favored team to win, expect any victory to emerge from a fairly-refereed game. Last year's lockout of the regular referees placed that expectation at risk, as CFO.com explains. Read more.


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