MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Reputation Crisis Triggers Bloodbath at Uber

C. HUYGENS - Tuesday, June 27, 2017
Uber has become a charnel house

“The ferocity and velocity of attacks in this era of weaponized social media often leads companies to try to satisfy the blood lust with human sacrifice – in the form of resignations, terminations and compensation claw-backs.”

Read more in the Insurance Business America.

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