MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Reputation’s Going-Forward Effects

C. HUYGENS - Friday, October 27, 2017
The lag time between United Airlines' April 11, 2017 reputation risk event and visible effects is typical.

“Our data suggests that the real effects of reputation damage may take up to 13 weeks to first become evident and another 20 weeks to set in.”

Read more in Risk & Insurance.

Read more on reputation impairment.

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