MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Seeking Exculpation in the Court of Public Opinion

C. HUYGENS - Friday, January 05, 2018
Japan Inc.’s halo effect tarnished. For exculpation in the court of pubic opinion, ethical companies need to tell stakeholders a simple to understand and completely credible story.

Quality control scandals at companies such as Nissan Motor and Kobe Steel have shaken trust in Japan's hard earned reputation for high manufacturing quality.

Read more in Financial Times.

Read more on ethics and reputation risk.

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