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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Awareness Gap Creates Board Reputation Risk

C. HUYGENS - Friday, November 17, 2017
Reputational risk to board from remote operations is similar to tsunami risk from a deep water earthquake.
“The task for boards is to ensure the organisation has already planned for disruption and will be ready to respond accordingly. “

Read more in Financial Times.

Read more on Board of Directors and Reputation Risk.

Activist Tells Better Story Than Marketing Pro P&G

C. HUYGENS - Thursday, November 16, 2017
Activist Trian tells better story and wins proxy battle as P&G fights without shark repellent.
"Nelson Peltz has claimed a board seat at Procter & Gamble based on a recount delivering him a thin margin of under 43,000 votes, in a dramatic twist to one of the largest and most expensive proxy battles on record...P&G shares rose 3 per cent in after-hours trading on Wednesday."

Read more in Financial Times.

Read more on Procter & Gamble.

Unaddressed Enterprise Risks Leave Boards Exposed

C. HUYGENS - Tuesday, November 07, 2017
Only 61% of respondents use enterprise risk management to inform strategy, says the Risk and Insurance Management Society.

“Responses from 397 respondents from more than 14 different industries were collected online from March 6 to May 6, 2017, according to RIMS….87% agree that executive management expects the ERM program to identify, prioritize, manage and monitor major risks.”

Read more in Business Insurance.

Read more on Enterprise Risk Management

CEO Cult of Personality Exposes Boards to Reputation Risk

C. HUYGENS - Saturday, October 21, 2017
Cult of personality exposes boards to #reputation #risk

“Any business built on a strong personality [that's] unrestrained can lead to good and it can lead to risk. The point of good governance is to allow the good part of a strong personality to create value while restraining the bad part of a strong personality from creating risk. ”

Read more in Benzinga.

Read more on reputation and Boards of Directors.

A “Pyrrhic Victory” for P&G?

C. HUYGENS - Wednesday, October 18, 2017
P&G chief executive David Taylor spent at least $35m as the company fought to prevent Nelson Peltz taking a seat on its board

“…the message from large investors is clear: Mr Peltz’s questions will not go away. ‘The bad news is that [Peltz] is right,’ says Scott Galloway, marketing professor at New York University’s Stern School of Business. ‘The good news is that P&G recognises that.’”

Read more in Financial Times.

More on reputation and Procter & Gamble

Reputation Assurance is a Nobel Idea

C. HUYGENS - Monday, October 09, 2017
Reputation-sparing “governance warranty” can nudge stakeholders to forgive Board failure, according to the Nobel-prize winning behavioral economic model of Richard Thaler.

Thaler brought to prominence the idea of "nudge" economics, where individuals are subtly guided toward beneficial behaviors without heavy-handed compulsion.

Read more in New York Times

More on nudging through signaling and storytelling: http://www.iafinance.org/mission-intangible/tag/signaling/.

P&G Has No Credible Shark Repellant.

C. HUYGENS - Saturday, September 30, 2017
When sharks attack reputation, a warranty on governance--shark repellent--improves the odds of a board prevailing. P&G does not have Steel City Re’s Reputation Assurance.

"The odds of activist investor Nelson Peltz’s winning a board seat at Procter & Gamble are improving after the two most influential independent proxy advisory firms, ISS and Glass Lewis, both recommended shareholders should vote in his favour."

Read more in Financial Times

More on P&G: http://www.iafinance.org/mission-intangible?TagID=11231

Artful Dodger When Reputation in the Cross Hairs

C. HUYGENS - Thursday, September 14, 2017
Even when dutiful, loyal and competent, the personal #reputations of senior executives and board members stand in the crosshairs.

“CEOs need new tools like reputation assurance products to provide third party warranties and demonstrate good governance in a way that creates an easy to understand, and completely credible alternative narrative when stakeholder dissatisfaction rears its head.”

Read more in Industry Week.

Regulators Leverage Fund Managers to Up Pressure On Boards

C. HUYGENS - Tuesday, September 05, 2017
Increasing pressure from regulators and politicians worldwide to.

“…hold companies to account on excessive executive pay, a lack of gender diversity and inaction on climate change. ”

Read more in Financial Times.

Consequences of Reputation Impairment: Executive Branch Edition

C. HUYGENS - Monday, August 21, 2017
“…a photo [opportunity] with the president…increasingly meaningless; …fear of retaliation also [has] waned.”

Read more in the Financial Times.

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