MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Uber Acknowledges Cost of a Bad Reputation

C. HUYGENS - Monday, September 25, 2017
Uber CEO Dara Khosrowshahii explains the loss of the company's license to operate in London:

“The truth is that there is a high cost to a bad reputation. Irrespective of whether we did everything that is being said about us in London today (and to be clear, I don't think we did), it really matters what people think of us, especially in a global business like ours, where actions in one part of the world can have serious consequences in another.”


Read more in Inc.

Another CEO Head, This Time Deservedly, Handed to God(s) of Reputation

C. HUYGENS - Wednesday, June 21, 2017
From the man who noted last week that Uber was suffering from a “reputational deficit”.

“There will be many pages in the history books devoted to [Travis Kalanick],” wrote Bill Gurley, an Uber board member representing one of the firms that demanded Mr Kalanick’s resignation, in a tweet. “Very few entrepreneurs have had such a lasting impact on the world.”

Read more in the Financial Times.

Measure of the Reputation Crisis at Uber

C. HUYGENS - Monday, June 19, 2017
Cornerstones of #reputation—ethics and security— and weaponized social media exacerbate #risk per Steel City Re.

Uber’s annual growth in the US slowed to 40 per cent at the end of May, from 55 per cent in the previous year, according to the data from Second Measure.

An onslaught by San Francisco-based Lyft, is taking its toll, with Uber’s US market share dropping from 84 per cent at the beginning of this year to 77 per cent at the end of May, according to data from Second Measure, a research firm that uses anonymised credit card data.

Uber’s decline in market share was fuelled by the #DeleteUber campaign at the end of January, which encouraged users to stop using the company due to Mr Kalanick’s role on President Donald Trump’s business advisory council. The campaign hit hardest in New York, Boston and San Francisco, some of Uber’s top 10 US markets.

Read more in the Financial Times.

CEO’s Toxic Wake Creates Reputational Deficit

C. HUYGENS - Wednesday, June 14, 2017
As Uber’s board was wrestling with core governance issues arising from its sexist environment as detailed in a commissioned report, board member David Bonderman directed s sexist comment at board member Arianna Huffington.

Ms Huffington laughed awkwardly and said it would be his turn to talk soon. After the meeting, Mr Bonderman emailed Uber employees to apologise — and later announced he was resigning from the board.

“We are in a reputational deficit,” admitted board member Bill Gurley. “It is going to take us a while to get out of this.”

Read more in the Financial Times.

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