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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Grainger: Profile of a Consensiv 50 constituent

C. HUYGENS - Tuesday, June 11, 2013
The CONSENSIV 50, published monthly, is the first-ever ranking of global leadership in reputational value based on stakeholder behaviors with measurable financial consequences. The ranking provides a number of new perspectives on corporate governance and are based on a decade of data on 7000+ companies that are the underpinnings of Steel City Re’s reputational value insurances and the S&P Dow Jones RepuStars Variety Corporate Reputation Index (Ticker: REPUVAR), the world’s only reputation-linked composite equity index*.

These data are objective financial measures, such as premium pricing, supplier and vendors terms, labor relations and productivity, and borrowing costs. The resulting insights have proven to be deep and reliable tools to measure the outcomes of corporate governance.

W. W. Grainger is a constituent of both the May and June 2013 league tables. The metrics indicate Grainger is a great company. Non-quantitative measures concur. Seeking Alpha writes, "W.W. Grainger (GWW) is one of the best performing companies in the United States. It's reputation within its industry is outstanding amongst its employees, suppliers, customers, and even competitors. More importantly for shareholders, it has demonstrated the ability to generate returns."

Looking at the metrics of this Consensiv 50 constituent member in greater detail, the company's CRR, a relative ranking of reputational value relative to the 70 peer companies in the Wholesale Distribution sector, is at the 100 percentile. It is a company that, in the words of Consensiv, is maximizing its Reputational Premium. Furthermore, there appears to be a general consensus that this is deserved. The current RVM volatility, the Consensus Trend, a measure of reputational value uncertainty, is in the 2nd percentile. It doesn't get much lower, or much better.

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