MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Xerox: Sharks are Back!

C. HUYGENS - Wednesday, December 13, 2017
Xerox -- no repellent, sharks return! 20% of US companies targeted in 2017 previously targeted in past 4 years. Qualifying and being underwritten for Reputation Assurance, often called a "warranty on governance," can help ward off attacks.

The US printer and photocopier company bowed to pressure from Icahn nearly two years ago to split itself into two, a hardware and services business.

Read more in Financial Times.

Read more on activist investors and reputation risk.

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