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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Zurich Insurance: Properly managing an adverse event

C. HUYGENS - Friday, November 29, 2013
Reputational crises are often, but not necessarily, consequences of an adverse event. When Pierre Wauthier, Zurich’s Insurance Group’s chief financial officer, killed himself last August, and blamed clashes with the company’s chairman, Josef Ackermann, as a cause, Zurich did all the right things to protect its reputation.

Zurich understood the relationship between expectation, uncertainty and reputation; and its actions were targeted at the underpinnings of reputation. Few, especially those in the reputation management business with a PR bias, took note which is why this comment by Jonathan Salem Baskin of Consensiv is worthy of further study. Read more.

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