MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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IP Quality - 1, 2, 3 What Are We Fighting For? - 16 May 10h00 EST Mission Intangible Monthly Briefing

C. HUYGENS - Friday, April 25, 2014

Briefing Friday 16 May at 10h00 ET

Program: IP Quality - 1, 2, 3 What Are We Fighting For?


The hardest part of business to business contracting used to be haggling over price; today, it is just as likely to be haggling over intellectual property rights. This is because Intellectual Property is potentially valuable -- provided it is really good stuff. What are the measures of "good?"

Joining the program to explore the patent quality and quality controls, and the critical role of the business executives in enabling patent quality, are John W. Kepler, JD, an attorney and authority on IP quality; and James M. Singer, an intellectual property attorney with Fox Rothschild and head of the firm's IP section. Mr. Singer and the law firm of Fox Rothschild LLP support the Society through pro bono legal advice in intellectual property matters.

Jonathan Salem Baskin,  Managing Director of Consensiv, moderates. Learn more.

Bitcoin: The ultimate intangible asset - 18 Apr 10h00 EST Mission Intangible Monthly Briefing

C. HUYGENS - Wednesday, April 09, 2014

Briefing Friday 18 April at 10h00 ET

Program: Bitcoin: The Ultimate Intangible Asset


As described by CNN's Money, "Bitcoin is a new currency that was created in 2009 by an unknown person using the alias Satoshi Nakamoto. Transactions are made with no middle men – meaning, no banks!" Is this a net benefit?

Tyler Winklevoss, one of the victim/villians at the founding of Facebook as portrayed in the movie, Social Network, and a Bitcoin enthusiast explains, “… it’s a transaction free, borderless global payments system…its intrinsic value is that it takes all those costs out of the legacy system we’ve known for so long.” Free is the upside of anarchy. The FBI has raised concerns about the use of virtual currencies in illegal marketplaces. A major Bitcoin exchange, Mt.Gox, collapsed after it was (virtually) robbed. And the IRS is treating the virtual currency as a taxable property.

Joining the program to explore this intangible asset/currency are Vance Crowe, Founder, Articulate Ventures; and Paul Liebman, Chief Compliance Officer, University of Texas, and also a member of the Society's Reputation Leadership Council. Jonathan Salem Baskin,  Managing Director of Consensiv, moderates. Learn more.

Innovation: Sharia and Intellectual Property - 21 Feb 10h00 EST

C. HUYGENS - Thursday, January 30, 2014

Briefing Friday 21 February at 10h00 ET

Program: Innovation: Sharia and Intellectual Property



Monopoly rights in the use of assets reflect cultural values. Intellectual property rights, for example, are enshrined in the ultimate authority in the US, the country's secular Constitution. What about other countries and cultures where authority is derived from spiritual texts?

Joining the program Friday, February 21 to discuss Islamic IP law and its interpretation and practice through the lens of Sharia law will be Dr. Imad-ad-Dean Ahmad, President of the Minaret of Freedom Institute, an Islamic think-tank; and Dr. Michael Greenberg, Rand Corporation, and also a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  Managing Director of Consensiv, moderates. Learn more.

Innovation: Reputation Mountains or Patent Mole Hills? - 17 Jan 10h00 EST MIMB

C. HUYGENS - Tuesday, January 14, 2014

Briefing Friday 17 January at 10h00 ET

Program: Innovation: Reputation Mountains or Patent Mole Hills?

While eggnog is still coursing through veins, it's appropriate to join the longstanding battle between rationalists and empiricists triggered by René Descartes' famous, "I drink therefore I am (With apologies to Monty Python)."

What is true innovation? Is it a reputation -- a perception held by stakeholders -- or is it a schedule of original, useful, and non-obvious inventions whose economic value is protected, somewhat, by letters of patent issued by a sovereign? For example, Samsung has a reputation for copying Apple, yet analysis of the patent data for each company tells a different story. What is the metric used by a majority of stakeholders? Is it the right metric?

Joining the program to explore this critical topic for the first program of 2013 are Mike Pellegrino, President of Pellegrino & Associates, LLC, a boutique valuation company; and Kenan Jarboe, President of Athena Alliance, organization dedicated to public education and research on the emerging global information economy, and also a member of the Society's Reputation Leadership Council. Jonathan Salem Baskin,  Managing Director of Consensiv, moderates. Learn more.

IP in China: MIMB 22 November at 10h00 ET

C. HUYGENS - Tuesday, November 19, 2013

Briefing Friday 22 November at 10h00 ET

Program: For All The Intangibles In China


The Middle Kingdom remains one of the great frontiers for global economic growth, but it's becoming a more challenging environment. As the an export-fueled economy turns more to domestic consumption, entirely new pressures will arise in the global management of intangible assets: the processes behind ethics, quality, safety, sustainability, and security; and the legal instruments protecting innovation including patents and trademarks.

Joining the program to explore this critical topic for the final broadcast of 2013 are China business experts Daniel P. Harris of Harris Moure, an international law firm, and Jonathan Low, a Partner in Predictiv, a consulting firm specializing in the valuation of intangibles, and also a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  Managing Director of Consensiv, moderates. Learn more.

Cyber Extortion Raise Eyebrows

C. HUYGENS - Sunday, September 29, 2013
The virtual world is no utopia. Even in the fantasy world of Woody Allen, as depicted in the film, Sleeper, where cloning is a reality, the only remnants of a blown-up leader -- his nose -- can be taken hostage. It is even worse in the cyberworld,.

As Security Management described the discussion on the Society's Mission Intangible Monthly Briefing Friday, 20 September, "companies need to take extra care to protect their information from being compromised," said program guest David Glockner. Disclosure is key to reputation management.

When an incident does occur, added Glockner, companies need to be open about it, which he noted companies are getting better at, as states have enacted regulation calling for disclosures and as society continues to embrace technology. “As companies see themselves as no longer alone in addressing cybersecurity issues, I think they become more comfortable talking about it…and realizing that if it’s going to come out…maybe you’re better off getting ahead of the problem.”

According to Security Management, "These types of crime have become the most common complaints that the FBI received in 2012, with 289,874 complaints total for the year, averaging more than 24,000 complaints per month, according to an FBI press release announcing the 2012 Internet Crime Report issued in May 2013."

Reputation: Expectations need to be managed

C. HUYGENS - Sunday, August 25, 2013
In an essay in Forbes magazine, Mission Intangible Monthly Briefing moderator Jonathan Salem Baskin, Managing Director of Consensiv, a provider of reputation controls, explains why managing expectations is an important element of reputation value creation and protection. Read Batman, Ballmer, And The Dangers Of Expectations.

Harvesting Intangibles. MIMB Program 28 June 10h00 ET

C. HUYGENS - Tuesday, June 18, 2013

Briefing Friday 28 June May at 10h00 ET

Program: How to Celebrate a Cornucopia of Intangibles


Texts as old as the bible affirm that one reaps what one sows. Returning to present times, what does one sow to harvest intangibles, and is there a more modern text with a less pithy presentation of strategy?

Joining our conversation are Andrew J. Sherman, author of 17 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property, and a partner with Jones Day; and Paul Liebman, an OCEG fellow, an ethics and integrity thought leader, and a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  author of Tell the Truth, moderates. Learn more.

Cornucopia of Intangibles - MIMB Program 28 June

C. HUYGENS - Friday, May 24, 2013

Briefing Friday 28 June May at 10h00 ET

Program: How to Celebrate a Cornucopia of Intangibles


Texts as old as the bible affirm that one reaps what one sows. Returning to present times, what does one sow to harvest intangibles, and is there a more modern text with a less pithy presentation of strategy?

Joining our conversation are Andrew J. Sherman, author of 17 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property, and a partner with Jones Day; and Paul Liebman, an OCEG fellow, an ethics and integrity thought leader, and a member of the Society's Reputation Leadership Council.

Jonathan Salem Baskin,  author of Tell the Truth, moderates. Learn more.

Program - 17 May 2013 - Register Now

C. HUYGENS - Friday, May 10, 2013

Briefing Friday 17 May at 10h00 ET

Program: Herbicides for Digital Forget-Me-Nots


To deal with the problem of people hearing or seeing things best not heard nor seen, the Men in Black used a neuralyzer to wipe the memory of a target or witness. The silicon of the world wide web is resilient, so more powerful tools are needed when inaccurate or biased information appears or when a reinvention is desired.

Joining our conversation are Shannon M. Wilkinson, Founder and CEO, Reputation Communications; and Michael D. Greenberg, Director of RAND’s Center for Corporate Ethics and Governance, and a member of the Society's Reputation Leadership Council. Jonathan Salem Baskin,  author of Tell the Truth, moderates. Learn more.

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