MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Pepco: Reputational value, realized

C. HUYGENS - Wednesday, April 30, 2014
Pepco Holdings, Inc. (POM) is a holding company, that, through regulated public utility subsidiaries, is engaged primarily in the transmission, distribution and default supply of electricity and the distribution and supply of natural gas. Earlier this year, Steel City Re’s reputational value metrics suggested there was significant value implied by the expectations of stakeholders that was not being appreciated by equity investors. On that basis, POM became one of the 35 constituent members of the 2014 RepuSPX portfolio, a composite equity index comprising only constituent members of the S&P500 selected for reputation-implied arbitrage opportunities.

After the close of markets Tuesday, Exelon announced that it is buying Pepco Holdings Inc. for $6.83 billion to create a large electric and gas utility in the Mid-Atlantic region. Exelon will pay $27.25 per Pepco share, an 18 percent premium to the company's $23.10 closing price on Tuesday.

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