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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Pandora: Not so great expectations

C. HUYGENS - Tuesday, August 26, 2014
There are 139 internet software and services sector companies. They are a volatile bunch, where the expectations of equity investors are overwhelmingly the driving force. Pandora Media's reputation ranking is low among these peers; its stakeholders' expectations appear stable. Looking at the chart below, it is evident that some stakeholder groups are going to be very disappointed.

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