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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Reputation is the (Academic) Word

C. HUYGENS - Tuesday, August 13, 2013
Events manifest in clusters. Recently, News Corp went through a painful transformation as the final stage of a reputation crisis centered around senior executive Rebekah Brooks and "over-the-top" phone hacking. Rewinding, it turns out that around the time that Rebekah Mary Wade Kemp Brooks was evolving her campaign to name and shame alleged pedophiles through News of the World across the pond -- the noble origins to the practice that got out of control -- a pedophile was sowing the seeds of a reputational crisis at the Pennsylvania State University.

When the scandal became public in 2011, it unleashed a cathartic conversation on a difficult subject that had touched surprisingly many people first-hand. The deeper questions were: How does an institutional culture arise to condone, or at least ignore, something that, individually, every member knows is wrong?31 How does one persist as a “perfect serial pedophile,” as the prosecution described Jerry Sandusky, the former Pennsylvania State University assistant football coach now convicted of molesting young boys.

In a blog note posted today, Jonathan Salem Baskin, better known to Society followers as the moderator of the Mission Intangible Monthly Briefings, reflects on reputation in academia. Read more.

News Corp: It's personal

C. HUYGENS - Friday, March 16, 2012
At a conference sponsored by the Three Rivers Chapter of the National Association of Corporate Directors, George L. Miles Jr., Director of AIG (NYSE:AIG), HFF Inc. (NYSE:HF), Harley-­‐Davidson, Inc. (NYSE:HOG), WESCO International, Inc. (NYSE:WCC), EQT Corporation (NYSE:EQT), observed that "the collapse of a company's reputation can stain its directors." The fallout from News Corp (NYSE:NWS) reputational crisis first arising from the phone hacking scandal continues. On March 14, James Murdoch informed the board of Sotheby's that he would not be seeking reelection. Previously, he stepped down from the board of GlaxoSmithKline and the chairmanship of News International, News Corp's UK newspaper division.

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