MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Loss of Reputational Value Reflected in Lost Sales

C. HUYGENS - Tuesday, May 23, 2017
#Reputation #risk from #safety and #innovation failures reduce Samsung shipments (4%) and market share (2.3%).

The South Korean company remains the largest mobile phone maker in the world but its market share has dropped to 20.7 per cent from 23.3 per cent in the same quarter a year earlier, according to Gartner, the research company. Samsung was also the only top five phone maker to report a decline in shipments, which slipped to 78m from 81m.

Read more from the Financial Times:

How to Destroy a Company's Brand Name

C. HUYGENS - Sunday, May 07, 2017
#Reputation #Risk “Corporate names are resilient: when their images get damaged, a change of management or strategy will often revive their fortunes. But personal reputations are fragile: mess with them and it can be fatal,” wrote John Gapper for the Financial Times in August, 2016.

How is it some firms have been able to bounce back while others are unable to survive? Both the German car giant Volkswagen and South Korean mobile phone maker Samsung have been mired in controversy in recent times. VW is still dealing with its diesel emissions scandal, and Samsung has had to face overheating phone batteries. Yet both have put these corporate disasters behind them.

Others have not been as lucky.


Read more in the BBC News.

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