MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Defending Reputation from a Weak Position Costs PG&E 19% of Market Cap

C. HUYGENS - Thursday, November 02, 2017
Disadvantaged in the court of public opinion from prior reputation impairment arising from the 2010 San Bruno gas explosion, PG&E is not receiving any benefit of the doubt. Its trailing 1 month returns are 19% below the S&P500.

“The cause of the California wine country fires is still under investigation, but a California power utility is emerging as a possible culprit…On Thursday (Oct. 12), California’s Public Utilities Commission ordered PG&E to preserve all evidence related to the fires, according to the Daily Beast.”

Read more in Quartz.

Read more reputation impairment.

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