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Monthly Briefing 2011-07
Program: Wine, Cheese, and Sports: Value of regional brands
In a program that has something for everyone, we ask our experts about the value of regions: assume sparkling wine not from Champagne or Yankees not from New York.
Joining in the conversation are Jodie Cohen-Tanugi, Project Manager- International Projects at the Ministry of Economy and Finance, France; and Robert Brandegee, Co-Founder at Little Earth Productions Inc., specializing in both in house-boutique Fashion and licensed product for NFL, MLB, NHL as well as Elvis Presley Enterprises.
Jonathan Salem Baskin, global brand strategist, speaker and author, moderates the Q&A.
If you are interested in brands and value, you'll want to listen to this conversation.
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