Program: Wine, Cheese, and Sports: Value of regional brands

In a program that has something for everyone, we ask our experts about the value of regions: assume sparkling wine not from Champagne or Yankees not from New York.

Joining in the conversation are Jodie Cohen-Tanugi, Project Manager- International Projects at the Ministry of Economy and Finance, France; and Robert Brandegee, Co-Founder at Little Earth Productions Inc., specializing in both in house-boutique Fashion and licensed product for NFL, MLB, NHL as well as Elvis Presley Enterprises.

Jonathan Salem Baskin, global brand strategist, speaker and author, moderates the Q&A.

If you are interested in brands and value, you'll want to listen to this conversation.

Product contents: MP3 audio file (~1 hour) and PDF slides (~5).