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Monthly Briefing 2011-09
Program: Blind Men and the Elephant
Intangible assets, intellectual property, intangible capital. There are as many definitions of intangibles as there are professionals working with them.
Joining in the conversation of the larger intangibles ecosystem are Mary Adams and Ken Jarboe. Mary Adams is a principal of I-Capital Advisors and the co-author of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization. Ken Jarboe is the President of the Athena Alliance, a Washington DC based economic think tank.
Jonathan Salem Baskin, global brand strategist, speaker and author, moderates the Q&A.
If you are interested in intangible asset management, you'll want to listen to this conversation.
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