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Monthly Briefing 2012-10
IP Worth Fighting For
Before we went on summer holiday, the guests of our prior program titled "Total Patent War" explored the rough and tumble world of IP litigation. In our program 12 October at 10h00 ET, we looked at the process through which valuable IP is first created. The IP value chain begins with a pool of ideas that are winnowed down to a few that are further developed, reduced to practice, protected, marketed, and monetized. What are the the best practices such that process produces value worthy of a good battle on a regular, reliable, and repeatable basis?
Joining our conversation and bringing clarity to the issue were two authorities on operations and communications. Dr Jackie Maguire is founder and Chief Executive Officer of Coller IP, which provides a full range of Intellectual Property services. Bruce Berman is a principal at Brody Berman Associates, a consulting firm advising IP holders about conveying the value of their rights and reputation.Jonathan Salem Baskin, global brand strategist, speaker, and author, moderated the Q&A.
If you want to understand how pervasive litigation concerns factor into IP development, you'll want to listen to this conversation.