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Monthly Briefing 2013-01
Organizational Resilience: Take a licking and keep on ticking
In Resilient Enterprise Paradigm,
a white paper the U.S. Department
of Commerce commissioned from the Council on Competitiveness, the
Council noted that, as the economy becomes more globalized and knowledge-based, and as distant perils have both local and global impact, resilience - the ability to anticipate, prevent, mitigate,
and recover quickly from, disruption-is not merely important, rather, it is a business necessity. Yet in a knowledge economy where 70% of the average company comprises intangible assets, guidance for fostering intangible asset resilience is sparse.
Jonathan Salem Baskin, global brand strategist, speaker, and author, moderated.
If you want to gain insight into intangible asset resilience, you'll want to listen to this conversation.