Fall 2009
Reputation is the new IP |
MISSION:INTANGIBLE Event Information Society Information Contact Us |
"You can’t build a reputation on what you are going to do."Henry Ford, industrialist and pioneer of the assembly-line production method, American |
Survey after survey confirms that corporate executives understand the critical importance of reputation management. This is why. Reputation grows out of the totality of information stakeholders receive about a company — information that creates the cumulative impression of how the company manages all its business processes. These are the business processes that create an ethical work environment, drive innovation, assure quality, uphold safety, promote sustainability, and provide security. Along with their embodiment in brands, trademarks, and patents, these processes are the intangible assets which have become the primary determinants of corporate success or failure today. Today, reputation is the new IP.
The Society keeps you up to speed with reputation, intangible asset business, and finance insights through our Mission:Intangible blog, monthly conference calls, and bi-monthly articles in Intellectual Asset Management magazine. Click here for the graphic version or read on to find out what you may have missed this past quarter:
Mission:Intangible
Offering critical comments on intangible asset, reputation, and finance matters appearing in today's headlines, recent commercial sectors covered by Mission:Intangible include Airlines, Energy equipment and services, Food products, Multiline retail, Packaged foods & meats, Pharmaceuticals, Regional banks, and Wireless telecommunications services.
Companies covered these past few weeks include China Mobile Ltd. (ADS) (NYSE:CHL), Continental Airlines (NYSE:CAL), Cullen/Frost Bankers (NYSE:CFR), First Financial Bankshares (NASDAQ:FFIN), Halliburton (NYSE:HAL), IBERIABANK (NASDAQ:IBKC), Johnson and Johnson (NYSE:JNJ), Kraft Foods (NYSE:KFT), Nestle (VTX:NESN), Pinnacle Airlines Corporation (NASDAQ:PNCL), Sara Lee Corp (NYSE:SLE), Sprint Nextel (NYSE:S), Target Corporation (NYSE:TGT), United Airlines (NASDAQ:UAUA), US Airways (NYSE:LCC), and Wal-Mart Stores (NYSE:WMT). Learn More - Mission:Intangible
IAFS Monthly Conference Call
These regular conference calls are offered as a free educational product for the greater intangible asset management community. They are held at noon (12h00) Eastern, generally on the first Friday of each month.
This summer's calls on 10 July, 7 August, and 11 September are all about metrics -- financially relevant measures of reputation; intellectual capital; and risk by Nir Kossovsky, Steel City Re; Mary Adams, Intellectual Capital Advisors; and Jay Eisbruck, formerly, Moodys, respectively. Recent conferences have been led by Marc D. Lucier, Deutsche Bank; Cathy L. Reese, Fish & Richardson; David S. Ruder, RPX Corporation; Robert P. Rittereiser, Zhi Verden; Jon Low, Predictiv; and Andy Gibbs, formerly Patent Cafe.
The slide presentations and audio recordings are available through the Society Events web page. Learn More - Monthly Call
Recent IAM Magazine Articles
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IAM magazine, a Globe White Page Ltd publication, is the media partner of the Society. IAM magazine publishes in each issue a contribution from the Society on a noteworthy intangible asset finance matter. Recent publications cover intellectual capital management, reputation management, intangible asset monetization, and the value of intangible assets after the market failure of 2008. Learn More - IAM
IAFS Interest Group
Subtly signal to your colleagues that you know what it takes to create value in those assets that represent the bulk of a company's value today. Linked-In, the business networking website, hosts the IAFS icon that Society Members may wish to affix to their on-line bios. Affirm your commitment to superior intangible asset financial stewardship by joining the Linked-In group, Intangible Asset Finance Society - IAFS.
Join the Society
The value of intangible assets is the difference between a company’s book value and market capitalization; that value averages 50-70% of a company’s market capitalization. Intangible assets comprise business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience. The objectives of the Intangible Asset Finance Society are to increase the visibility, transparency, and positive impact of intangible asset finance through education, advocacy, and the promulgation of standards. Click here for membership information.