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Fall 2010 

The Great Recession is over! According to a statement from the National Bureau of Economic Research 20 September 2010, the 18-month recession that started in December 2007 – the longest and deepest downturn for the U.S. economy since the Great Depression – officially ended in June 2009. Fifteen months ago.

If you have not been investing in intangible assets since then – you know, those wonderful things that foster a more ethical and innovative business culture, increase the quality, safety, sustainability and security of goods and services, and enhance reputations – then your time has been misspent. This is why. Today, with intangible assets accounting for between 70 and 80% of the median corporate value, few other management investments can deliver such benefits.

The Society

We are the Intangible Asset Finance Society, the premier trusted and authoritative global resource for executives seeking to improve their companies’ financial performances with better intangible asset management. Through education, advocacy, and the promulgation of best practice standards, the Society enables its professional members to implement integrated enterprise-wide strategies that increase, protect and restore intangible asset value.

Read further and learn about the latest activities and educational opportunities including two exciting conferences this fall, our broadcast, Mission: Intangible Monthly Briefing; our weekly blog, Mission: Intangible, our bi-monthly articles in Intellectual Asset Management magazine, and of course, our latest book, Mission: Intangible. Learn More.

Fall Conferences

There are many conferences where you can learn about one or more of the many facets of intangible asset financial management. Here below are two new conferences where, as a member of the Society, you can take advantage of discounted registration fees. To see the full list of conferences you can still/could have attend(ed) with the benefit of an IAFS discount, click here.

November 15-17, 2010 New York, NY, USA	March 23-24, 2011 Hong Kong, China
The Summit on Non-Correlated Assets and Alternative Investments will provide institutional attendees with insights from experts on the leading non-correlated investment asset classes and products including litigation finance and structured settlements, insurance-linked securities, film finance, pharmaceutical finance, environmental investing and intellectual property. Learn More.	AIPEC's Inaugural 2010 Annual Meeting will feature cutting edge programs and networking opportunities, renowned key note speakers, unique and exciting boat tracks, luncheons with expert professional panelists, receptions and award ceremonies, cocktail in exciting location and post-event activities, and more. Learn More.
IAFS Member Discount: 20%. Use registration code - US_IAFS_NC	IAFS Member Discount: 10% Use registration code - IAFS004

Measures of Financial Performance

The RepuStars(tm) II composite index is one of a growing number of metrics that provide indications of the value of reputation and superior intangible asset financial management. As shown below, from January 2009 through mid-September 2010, the Index increased by 54%; the benchmark S&P500 composite index increased over this same period by 21%. Learn More.

MISSION:INTANGIBLE, the Blog

In addition to the weekly financial metrics, the blog of the Society offers critical comments on intangible asset management, reputation, and finance matters appearing in today's headlines. This past quarter, themes addressed included a quantitative look at what is reputationally impactful and what is just noise, ethical investing, C-suite reputations, sustainability and credit, and much more.

Companies analyzed included BP (NYSE:BP); Oracle (Nasdaq:ORCL); Hewlett Packard (NYSE:HPQ); Best Buy (NYSE:BBY); Johnson & Johnson (NYSE:JNJ); Goldman Sachs (NYSE:GS); Wells Fargo (NYSE:WFC); Credit Suisse (NYSE:CS); Morgan Stanley (NYSE:MS); JPMorgan Chase (NYSE:JPM); Bank of America (NYSE:BAC); Citibank (NYSE:C); HSBC (NYSE:HBC); Rabobank (AMS:ROBA); Fugitsu Ltd (OTC:FJTSY); Lenovo Group Ltd. (OTC:LNVGY); Apple Inc. (NASDAQ:AAPL); Target Corporation (NYSE:TGT); Wal-Mart Stores (NYSE:WMT); St. Joe (NYSE:JOE) and many more. Learn More - Mission:Intangible

MISSION:INTANGIBLE Monthly Briefings

This series of moderated conversations are fabulous educational events. We have a terrific line up with leading authorities addressing core issues on a broad range of intangible asset drivers of value: executive leadership, IP markets, and more. See the program list for the first Friday of each month below.

Slides are available for download on the Society's events page in advance of each program, and we strongly encourage audience-sourced questions before and during the event. There is no cost to the slides or to participate in the broadcast, but we do ask attendees to register. Register now for the next Mission Intangible Monthly Briefing.

In addition, if you should miss an event, or if you would like to review an event, an archival set comprising the slide presentations and audio recordings are available for each of the prior events through the Society's store. Society members receive a substantial discount.  Learn More - Monthly Briefing

Briefing Friday 1 October at 12h00 EDT

Program: Who's in charge here?

American jazz great Louis Armstrong once observed, “Rank does not confer privilege or give power. It imposes responsibility." Yet corporate boards are facing a talent crisis, and intangible assets – those odd ‘things’ making up 75% of a company’s market value and are invisible to accountants – have no natural corporate champion.

In a moderated conversation, Tony Chapelle, Senior Writer for AgendaWeek, a Financial Times-affiliated news publication focusing on corporate Board issues, will compare notes with Nigel Page, Finance Editor for Intellectual Asset Management magazine, the leading business journal for intellectual property management. Together, they will look at the rash of operational risk crises, headline events, and tarnished reputations (all Board-level events triggered by failures in intangible asset management) and suggest where responsibility might be best centered or apportioned to mitigate risks going forward. Learn more.

And while you're here, check out these two fabulous upcoming live conferences on Non-Correlated Assets and Alternative Investments and the Asia Intellectual Property Exchange - both available in November at a discount to IAFS members.

Briefing Friday 5 November at 12h00 EDT

Program: IP Markets - They are real, thriving, and expanding.

It is a widely held belief among economists studying securities markets that greater transparency in the trading process enhances market liquidity by reducing the opportunities for taking advantage of less informed or non-professional participants.

In a moderated conversation, Gerard J. Pannekoek, President and CEO of IPXI Holdings, the world's first financial exchange focused on intellectual property rights, will compare notes with Donald Lyons, an executive with Moniker, a full service provider of domain name solutions including an auction marketplace. Together, they will explore the state of affairs in IP market liquidity and what is required in order to realize the efficient transfer of technology, meaningful price discovery and market-based pricing. Learn more.

Briefing Friday 3 December at 12h00 EDT

Program: Counting intangibles: From the top down and the bottom up

Theologians tally the seraphs on pin heads. Generalists tally other intangibles. How do they do it?

In our program, Counting intangibles: From the top down and the bottom up, we’ll find out. Our panelists are Charles Hulten, Professor of Economics at the University of Maryland, Research Associate of the National Bureau of Economic Research, and Senior Fellow at The Conference Board; and Alan Anderson, CPA, with ACCOUNTability Plus and Chair, American Institute of Certified Public Accountants Assurance Services Executive Committee. Mary Adams of I-Capital Advisors moderates. Learn more.

Recent IAM Magazine Articles from the Society

Intellectual Asset Management (IAM) magazine, a Globe White Page Ltd publication, is the media partner of the Society. IAM magazine publishes in each issue a contribution from the Society on a noteworthy intangible asset finance matter. And beginning with the January 201o issue, we also added case studies on reputation management. Recent publications have covered a consensus vision for the future decade of intangibles, zombie trademarkes, patent assertion licensing and corporate defenses, financially relevant metrics of emotions, the economic value of gender diversity, and intangible asset trends in China. Recent case studies on reputation have covered Johnson &  Johnson, Zale, Toyota, Goldman Sachs, and BP (cover story).

This year, we've also started calling attention to books by our members; last quarter, we announced the first book from the Society titled (what else?), Mission: Intangible. Managing risk and reputation to create enterprise value.  Learn More - IAM

Ongoing IAFS Membership Drive

You have a decision. US SEC regulations earlier this year and the Basel III accords, to name just a few regulatory changes, have driven into the boardrooms risk, reputation and intangible asset management. The C-Suite is looking for answers. Will you be at the table or on the menu?

Members of the Intangible Asset Finance Society (IAFS) will be prepared to deal with these new challenges. Here’s how: 

1. Thought Leadership. The IAFS is the only interdisciplinary Society of professionals committed to the financial exploitation of intangible assets. That translates into enhanced pricing power; lower operating and credit costs; and higher net incomes and earnings multiples.

2. Risk Management. A lost reputation can destroy a firm overnight. IAFS can keep you up to date with risk management strategies for ethics, innovation, quality, safety, environmental sustainability, and security.

3. Preferential Pricing. Society members receive preferential rates for IAFS products at our new store and discounted registration to various professional meetings. Click here to see which professional events you can still/could have attend(ed) with the benefit of an IAFS discount.

To renew your membership through our new on-line store, click here. To apply for membership, click here. 

Questions? Contact the Membership Chairman, David Gould, or the Executive Secretary, Nir Kossovsky. For contact information, click here.

Faced with such a cornucopia of value, how could you do anything but click here for a membership application form?

The IAFS Store

The Society's store offers archived recordings of each Mission:Intangible Monthly Briefing since late 2008. Each package, comprising an audio file and slides, represents the work of leading edge practitioners in the emerging field of intangible asset financial management. Society members receive a substantial discount on each download. We also offer books, including the Society's own publication, Mission: Intangible. Visit our store.

Linked-In IAFS Interest Group

Subtly signal to your colleagues that you know what it takes to create value in those assets that represent the bulk of a company's value today. Linked-In, the business networking website, hosts the IAFS icon that Society Members may wish to affix to their on-line bios. Affirm your commitment to superior intangible asset financial stewardship by joining the Linked-In group, Intangible Asset Finance Society - IAFS.

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